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June 28, 2006 TGF: Find Your Foodshed
Environmentalists clinging to hope like a bundle of reeds in a stormy sea like to recount the story of chimpanzees on several isolated islands learning how to use a new tool. Chimpanzees are clever animals, so that they were capable of tool use was never in doubt; what's fascinating is that only chimps on one of the islands were actually taught. As far as anyone knows, there is no contact between the islands. Yet somehow, once a threshold number of chimps on the first island learned how to use this tool, they all just ... knew. It's a concept more fully explored in Malcolm Gladwell's The Tipping Point, though his focus appears to be more on business and marketing than on social movements--still, the basic idea remains that somehow, maybe, if you can get enough individuals performing some seemingly isolated and useless action, as if by magic, it will expand overnight and everyone will be doing it. Abra cadabra! Poof! And there will be Real and Sustainable Change sitting on the landscape like a tame newborn dragon. Social Marketing uses this assumption, too--that the best way to convince someone to undertake an inconvenient or difficult behaviour that is in society's best interests is by convincing them that everyone else is already doing it. It worked with recycling (why do you think your municipal government gives everyone a bright blue box? Because it tells all the neighbours who's recycling and who isn't). Peer pressure: it's a beautiful thing. So I find it interesting that not one, and not two, but three books are either out or shortly to come out detailing food production and food choices: Michael Pollan's The Omnivore's Dilemma (currently #8 on Amazon.com's bestsellers list), Singer's The Way We Eat (at 308), and in spring 2007 The 100-Mile Diet by Canadians Alisa Smith and James MacKinnon. Three books in a year? Could it be? Dare one hope? Is globalized industrial agriculture losing its well-varnished sheen? Are there so many people interested in eating locally-grown and/or environmentally sustainable food products that they constitute a market large enough to support three books in one year? Smith and MacKinnon's book won't be out for several months, but in the meantime you can visit their website to learn how you, too, can eat locally. Where is your 100-mile foodshed? How do you get started? Where do you shop? How can you tell what's grown or made locally vs. what's imported? And ... does this mean you have to give up coffee? (Answer key: a nifty gizmo will give you a map; start with perhaps one day or one meal; try CSAs, farmers markets, or start a garden; ask a lot of questions; and "wave your magic wand and declare it local.") Erik is going to love it when I walk in the house this evening and declare, "Honey, we're going on the 100-mile diet!" Fortunately I've already been visiting our local organic farmer's market and have started the garden, so it'll be a piece of cake. Right? Sure it will. Although maybe, just to be safe, I'll start with one day and let you know how it goes. Andrea's 100-Mile Foodshed:
My Rules: 1. All ingredients plus the final production/packaging if appropriate within 100 miles of my house. My Magic Wand Exceptions: 1. Diet Coke. Justification being that there is almost certainly a bottling plant within 100 miles of my house, and I'll just ignore all of the ingredients. My Dealers: 1. WOW Organics. Potential Frustrations: 1. Things are labelled "Made/Grown in Ontario" but Ontario is a pretty big place, so I might miss my 100 miles. Wish me luck. I'll let you know how it goes. Anyone want to help me pick a date? Posted by Andrea at June 28, 2006 1:04 PM under The Green Family EMAIL this entry (comments fields are below this section) Comments Hmmm....the 100 radius around my home is for the most part made up of rocks, trees and water. The exception would be the occasional small community and the odd bear or moose. I would have a really hard time sustaining our family on locally grown/raised food, but I think it could be done. It's an interesting idea! Posted by: Sue at June 28, 2006 1:34 PM
That should read "100 mile radius" Posted by: Sue at June 28, 2006 1:34 PM
We keep trying to eat locally, but there are a few items that I don't think I could give up. Of course, coffee and chocolate are at the top of that list. Damn them for being so delicious and evil! Posted by: Casey at June 28, 2006 4:22 PM
I'm going to have to expand my radius to 150 miles -- that'll include two of Oregon's biggest cities (OK, Oregon's two big cities) and the Hood River valley, where they grow apples peaches cherries etc etc. I'll start with you tomorrow. Today is the farmer's market (most produce coming from the Valley, that is, from 130 miles away) & tomorrow all day I'll make meals from what we eat. My exceptions: bananas and oranges (my husband is allergic to almost all other kinds of fruit), coffee and Hansen's soda. Posted by: Jennifer at June 28, 2006 4:31 PM
I read Omnivore's Dilemma, and it completely freaked me out. I could hardly bring myself to eat anything for over a week. I keep meaning to review it on my blog. Thanks for reminding me. Posted by: uccellina at June 28, 2006 5:26 PM
uccellina, I look forward to reading it. I've been meaning to read the book myself so I'd love to get a few opinions. Jennifer--Tomorrow? Ack! I'm not ready! All I have in the house right now that's grown locally are the peas on the plant on the deck. And some hothouse tomatoes. (But I look forward to seeing how you do.) I think I need to shop first. Casey, yeah. I'm going to try to be strict about it for a day, just to see what it's like, but like you I don't think we could give up bananas, and tea and chocolate are must-haves in small quantities. Actually one of the things I found interesting on the website was their story of how hard it was to find locally grown wheat, and how without wheat they lacked so many typical staples. Sue: C'mon! A little bark never hurt anyone. IT's roughage. Posted by: Andrea at June 28, 2006 6:06 PM
We've been doing this for a while now--the locally-grown movement has been strong here in Madison for quite some time. I read somewhere, though I can't remember where, something that convinced me that in general, local+non-organic is preferable to long-distance+organic, but I have found that I end up making those decisions every week, depending on the food. The challenge will be doing this in the winter. Those of us in the North have to get back to eating preserved and storage produce, and it takes some getting used to. I have found it useful to do a lot of reading in older cookbooks as well as "survival" type books. Both assume that you aren't getting food that is out-of-season in your area, and give lots of recipes for things like rutabagas. It does take more planning to have a variety of healthy choices in February. Posted by: Carrie at June 28, 2006 6:44 PM
Of course, when you buy things like bananas and chocolate, at least you can buy them at locally-owned markets or co-ops and support local business. Posted by: Carrie at June 28, 2006 6:49 PM
Listen to this. This is funny. At one of the stalls at the farmer's market they were selling berries (from Albany, OR, which is allllmost w/in 100 miles of here) for $2.50/pint, which I think is outrageous but which is just slightly cheaper than the price in the stores and of course they were just picked yesterday. So there was a rush on the Albany farm's berries, a frenzy, the line was deep, there was some shoving, and I caught the hysteria and bought an entire flat of berries. I got them in the car and thought, oh my god, I just bought $15 worth of berries. How will we eat them all? They're gone. Yes, all gone. My kids and husband and I ate EIGHT pints of berries last night. Also we had some buffalo kabobs made from a buffalo killed not 30 miles away. And a beer from a local brewery. (I doubt the hops are from here but it counts if it's processed here, right?) And milk from a local dairy. So last night we had our 100 mile dinner, and I will have to go to the Farmer's Market on Friday to restock! Posted by: Jennifer at June 29, 2006 12:31 PM
Also, last night my husband went mtn biking with a friend from work who lives in a very nice house equidistant from the husband's work in Bend and the wife's work at the reservation; which is to say, in the middle of sagebrush scrub. After the ride I talked to him about the farmer's market & the buffalo kabobs, and he told me this. Each year he & one of his wife's friends from the reservation go in on a steer. They order it directly from a rancher on the reservation, and a butcher from Redmond goes out there and butchers it. It costs them $1000 and they get 600 lbs of beef, all different cuts. He shares half with his sister-in-law & the remainder goes in a huge freezer in his garage. They are very proud of this and feel lucky to get such fresh meat, but mostly they love that they hardly ever have to go to the store, which is 25 miles from their house! So, when I stop by the farmer's market again on Friday I'll see if we can't buy in bulk in the same way. Not 300lb because we don't have an extra freezer, but enough to send the price down a bit. Posted by: Jennifer at June 29, 2006 12:39 PM
That *is* funny. That is a lot of strawberries. But it's great that you have so many good options so close at hand. The problem around here is that while there's tons of good farmland, it's mostly been paved over and while there are a few farmer's markets still around, out here in suburbia they're small and the selection isn't very good. But I will find a way. Carrie, wow. You are hardcore. I'm not sure we even have a locally-owned market or co-op around here. I'll have to look into it. Posted by: Andrea at June 29, 2006 1:13 PM
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