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October 4, 2006 Writing vs. Blogging
The one thing insomnia is good for is surfing the internet. Not a profound or original thought by any means; but I thought I would offer it to whoever is surely wondering how I find the time to write all of this. Why, by not sleeping, of course; and not by choice. If I could sleep instead, I would. I've been thinking about this idea that good bloggers are good writers. I'm unsatisfied with it. It doesn't take genre into account. I love Ursula le Guin and Margaret Atwood; their fiction and non-fiction make me weak in the knees. But their poetry, while good, isn't my favourite. Anne Perry is a decent mystery novelist, or so I've heard; but her fantasy sucks donkey balls. I've read many an article or essay by a talented journalist bewailing their inability to publish fiction. I have, like every wannabe fiction writer in North America, amassed a considerable collection of writing books; and they tend to say the same things. Show Don't Tell. Specificity and detail. Use short words. Vary sentence length. Consider prose rhythms. Avoid accidental rhymes. Avoid "said-bookism" (replacing "said" with a whole lot of other verbs like exclaimed, asked, demanded, and so forth; which call a lot more attention to themselves than the lowly and humble 'said'). Avoid info-dumps (a special concern in sci-fi/fantasy; essentially where the author attempts to explain all the background with an in-story essay on the politics/technology/pscyhology/whatever in question). Balance narrative with dialogue. Avoid info-dumps disguised as dialogue (I know people look down on sci-fi/fantasy, but really, do you have any idea how hard it is to work the background into a short story in such a way that everything the reader needs to know is there but it doesn't call attention to itself or bog the story down? Any idea? It's really, really hard). After 26 years of practicing fiction writing, I tend to use these rules in my blog writing. To the extent that I do, I am not a successful blogger; it's when I break them that I do well. This is because blogging is its own genre, and it has its own rules. I looked up a few links on the difference between writing online and writing in print, and rules for writing online can be summarized as: 1. Use bullets. 2. Use lots of white space. 3. No paragraph should be longer than 6 or 7 lines. This and the other two are because screens are more tiring on the eyes than pages; so frequent breaks and rest stops are required to keep people going. 4. Break up the text with images (see above). 5. People don't read on-line, they scan, so make key phrases easy to find. 6. It takes people 50% longer to read the same amount of text on a screen as it does on a page, so online text is recommended to be at least 25% shorter than a print version. 7. Unlike with a book or magazine, where a person has made some sort of financial or time investment in selecting it, with a concomitant commitment to that piece of work that will encourage them to invest a certain amount of time in reading it before giving up, the web is full of distractions. There are a thousand other things to read blinking at the edge of every screen, and your reader is only one click away from leaving you and never coming back. So you have to work harder at keeping people's attention. That might be with good writing, or with provocative posts, or sheer obnoxiousness, or a big close-up photo of Jessica Simpson's boobs and a discussion of their probable silicone content (and I'd love to see what Google searches that'll bring me). In many of the blogs I've seen where quality writing is clearly not the secret ingredient, it is snark or sentimentality. By sentimentality, incidentally, I don't mean emotion. Honest emotion is gorgeous; and if you want a finely detailed distinction between the two, I recommend any of John Gardner's writing books. If you want to write fiction, it's a good idea anyway. The man was a sexist ass but he did know how to write and he writes beautifully about fiction writing and novels as an art form. I am paraphrasing from memory here, but sentimentality is cheap emotion, exploiting the reader with cliches and worn images that are guaranteed to draw tears without much effort on the part of the writer. In fiction writing, it is never preferred to discuss the emotion; it is preferred to discuss the signs of the emotion. So, for instance: She was angry--bad. She thinned her lips and narrowed her eyes--better. The anger overwhelmed her, as if someone had ripped her precious first-born child from her grasp while calling her names--an attempt at sentimentality (I'm not very good at it) Regardless, snark and sentimentality can keep people reading even when you haven't had an original thought for five years and couldn't distinguish good prose rhythm from bad with a metronome. See? Snark. Right there. And you liked it, didn't you? (And now you know about the secrets of successful online writing, if you've been wondering. You're welcome!) However, you can see how the requirements of good print writing run smack dab into the requirements of effective online writing. Good print writing frequently means you have to use more words; "she's angry" is much shorter than a physical description of the anger, but in fiction the full physical description is needed. Online, you're better off to say "she's angry" and save the words. Online people use shortcuts they could never get away with in prose--there is, say, no setting. They write "blue flowers" or "the red car" when in fiction, such a lack of specificity would be terminal (what kind of blue flowers?). There's no attention to all five senses (another important feature of fiction writing--don't forget your readers have noses). I've found that if I work at developing a bloggable style, my print writing suffers; I get used to the lazy shortcuts and don't put the effort that's required into description and background and dialogue and so forth. (The dialogue exchanges with Frances--names and words and nothing else? Would never fly in a story--you need descriptions of what people are doing while they're talking, where they're looking, what colour the light is, what else is going on around them, and so on--deadly for a blog.) When I write in a more fictiony way, it's less bloggable. This is probably not resolvable until someone invents a screen that is as easy on the eyes as a high-quality paperstock. In the meantime, blogging is probably the very worst sort of practice for an aspiring writer that can be imagined--at least, if you measure your success by hits. What will bring readers to your blog is what will drive them from articles or stories. And besides, there are all sorts of elements to longer written forms that can't be practiced on the internet because they demand too much space. Narrative arcs, for instance; subplots, themes, symbols. Using a blog as writing practice for print forms makes about as much sense as writing science fiction novels as practice for writing romances, or writing technical manuals as practice for writing poetry. They all use words, sentences and punctuation marks; but the specific skills and conventions of each genre will require specific practice. The fact is, good print writing demands attention. It demands concentration and effort, and rewards a reader in proportion to how much of themselves they are willing to invest in the piece. A good print piece can survive and even flourish with re-reading at a leisurely pace, to find the little bits and tricks and symbols and patterns and meanings that are embedded in them. Whereas, effective online writing rewards inattention. It takes the lovely tricks and bits and symbols and patterns and meanings out, to save space (and eyeballs). People don't read the internet; they surf it. And that changes the game entirely. Still not convinced? Consider the sales results of books written by well-known bloggers. And when I say "well-known," I'm not talking the small-pond of mommyblogs where a few hundred hits a day earns you superstar status in some corners; I'm talking the ones who get millions of hits each day. Like DailyKos, who gets over a million hits per day and published a book earlier this year that sold several thousand copies. Selling several thousand copies of a book is an achievement, to be sure; in Canada, it's enough to get you onto the bestsellers lists. But it's not enough to fund your retirement or buy a villa in Spain, and it represents a tiny fraction of his total readership. Or consider this Boston Herald article on the sales results of books by bloggers. There are a whole class of blogs, including the vast majority of those written by published authors or writers, that are essentially too well-written for the internet. They don't get a million hits a day. They don't get a thousand hits a day. And they don't get it because their writing demands attention, re-reading and reflection--three things that many internet surfers, skipping around internet sites during a furtive five minutes at work or while the toddler is briefly occupied by an obnoxious singing toy, have no interest in providing. Posted by Andrea at October 4, 2006 9:08 AM under Wordsmithery EMAIL this entry (comments fields are below this section) Comments What an interesting post - I haven't had a lot of time to digest it, but what springs to mind first and foremost was how I saw Three Martini Playdate in the sale bin at Barnes & Noble last weekend - already. Then, I think of the recent arguments for blogging for a sponsored site as a way to put someting on your CV - but thre are so few jobs that would consider it valuable experience. Then, I think of how I know Mimi Smartypants has a book out there somewhere - but I can't imagine what it's like, if I can't click through a link to find "Abstinence Jewellery". It's a shame I have to surf your post now, and read it later. I'll come back later with better thoughts - because its' really great info. Posted by: Marla Good at October 4, 2006 8:52 AM
What a great post! Blogging tonds to be lesss detail oriented, which may be why I feel more comfortable with it. I'm not good with visual details (obviously), and in blogging, that's okay. I also feel my "voice" comes through better in blogging. Posted by: Nickie at October 4, 2006 9:45 AM
Well, hot diggity dog! I've been following the rules of good blogging, and all this time I've been mentally filing all those posts away under "Lazy" and "Crap." No more! I'm just mastering the genre! This calls for more bulleted lists! And exclamation points!!! Posted by: Casey at October 4, 2006 10:36 AM
Well, your rules for online writing are dead on. As a web developer I have had those rules drilled into me for years! But I think you're talking about 2 different things -- success and good writing. Lots of great novelists never get read; most good poets never get read. Why would blogging be any different? And lots of poor novels are widely read. (I'd name some authors but that would be snark, no?) It is true that a lot of the popular bloggers are either snarky or sentimental or just plain outrageous. But that's because most people go online for entertainment. They take a few seconds out of their job in order to surf. They don't want to have to think hard, they don't want to wade through long paragraphs and dense text: they just want a laugh. I don't think that's wrong. It's just not _your_ preferred mode; and it's not the audience you're writing for. Just because a person is a good blogger doesn't mean they'll be a good novelist. But I don't think it's precluded. I mean, a good blogger could be a good novelist, too. She would have to change her writing style a bit. OK I have been writing all this with a child in my lap asking me questions, I will think more & come back. Posted by: Jennifer at October 4, 2006 12:38 PM
Jennifer, I absolutely agree. And you're right, it's not wrong. I'm just trying to get at the idea that a blog with lots of regular readers is necessarily well-written, in the conventional sense; I don't think there's a correlation. And this comes back to whether or not the blogosphere is a meritocracy. I know that I personally find it difficult to switch back and forth. I'm better off if I use my normal style here, with a few modifications, rather than trying to use bullets and pictures and all the rest of it. When I said that blogging is terrible writing practice if you measure your success by hits, I meant that. Because I think if you measure your success by hits, you'll end up encouraging in yourself the kinds of writing that the internet specifically rewards, and which don't do well in print. It isn't that blog writing is bad or wrong; it's that it's radically different than any print media, so writing blogs is good practice only for writing blogs. Whereas I think if you wrote a lot of mainstream fiction, it wouldn't be sufficien to learn how to master sci fi; but at least some of the practice would be transferable (dialogue, setting, plots, etc.). And consider how hard even that sort of transition would be. You're right that it doesn't preclude it; what I'm trying to say is, it doesn't guarantee it, and assuming that it does is dangerous for a writer because the styles demanded are too different. Posted by: Andrea at October 4, 2006 1:24 PM
There is one aspect of blog writing which is, I think, transferrable to fiction writing. Some blogs -- not all -- attempt to invoke a world. Either the writer is trying to explain "what it's like to be me" or she is trying to show outsiders what her homeplace is like. A clear example of the 2nd type would be jo(e) -- and it's something I try to do, too, but with less success I think. It requires description of setting and to some extent mood -- both good skills for fiction writing. Phantom Scribbler might be an example of the first type. She never describes setting or what a person looks like but still you get a sense of character. If I saw her kids in a playground I would recognize them. I think it's a matter of choosing the right incidents to describe the archetypical incidents -- also a good skill in fiction writing. Blog writing is quite different from fiction writing but in this aspect I do think it's good practice. (Of course the best practice for writing fiction is, yep, writing fiction!) Posted by: Jennifer at October 4, 2006 5:46 PM
I love this topic, can you tell? Some things which are true for blogging which are not true for most print media (w/ exception of maybe newspaper columns): * Each post should be short, not more than a handful of paras Posted by: Jennifer at October 4, 2006 5:50 PM
One more thing and then I'll give your blog back : ) Most popular blogs have an element of community. Perhaps the blog feels "cool" and the reader feels like an insider; readers will race to be the first to comment; and by commenting the reader will feel like a part of the blog, since their comment could very well start a side conversation that the author of the blog then feels obliged to raise in a new post. Or. Some blogs are popular for commisserating. Phantom Scribbler's Wednesday Whining does this. It's a way for the reader to feel less alone, to realize that other people feel the same way. Some blogs are just fun, readers are invited to participate in some game, no one judges them or says they can't play for whatever reason -- all are welcome. Your holiday blog extravaganza is like this. Anyway I think this community-building is an important aspect of "good" blogging & clearly there's no offline equivalent! Posted by: Jennifer at October 4, 2006 5:59 PM
Yup ... and I'm so doomed, because I don't do any of it. Posted by: Andrea at October 4, 2006 6:25 PM
Oh my goodness! What must you think of my meagre attempts at blog-authoring?? UGH! Just kidding! I know you don't judge! Posted by: Karyn at October 4, 2006 9:45 PM
Ooo, interesting! Like Marla, I am in fact skimming and will be back when I can percolate on this a bit more. But Casey's comment made me laugh, and I wanted to jump in. I think you're being hard on bloggers as writers. Sure, it's a different style of writing, but isn't a good portion of being a 'good' writer being about adapting your style to your audience? IMHO, the basic principles are the same, in good blogging and in good writing: be coherent, pay attention to details, spin a nice linear (or at least traceable) narrative, and above all, tell a good story (or at least say something that someone is going to be interested in reading.) As I'm writing, I'm thinking that a good blogger is generally a good story-teller, and it helps to be a good writer when you tell stories, no matter the forum. Sure, blogging is a more casual form, but I disagree that blogging is somehow detrimental to 'good' writing. To put it in musical terms, blogging helps you keep up your writing 'chops' - you get used to paying attention to how you put things together, and in looking back at your own stuff (or the stuff of others) you can see what works for you - and what doesn't. And it gives you a chance to try out other styles, other voices, other approaches. I have more - but I'll wait and craft something decent, rather than blurting. Now, you could easily convince me that COMMENTING is dangerous to good writing!!!! Posted by: Danigirl at October 5, 2006 10:19 AM
Hey! I left 2 comments in addition to the (um) 2 that are posted here. I am using a different browser so it said "your comments are being held for approval by the administrator" or something like that. Posted by: Jennifer at October 5, 2006 11:44 AM
DAni, this won't surprise you, but I disagree! Yes, paying attention to audience is a critical skill for any writer; but the audience online is very different than the audience of print materials. Or at least, they behave differently. They click, they skim, they browse. There's nothing wrong with those behaviours; but I do think that if, as a writer, someone spends all of their time adapting their style to that demands of an online audience--especially if they pay no attention to how different than audience is than an offline audience--it's going to be detrimental to an offline writing style. There's a reason people print off long emails and documents to read them, and it isn't just that they hate trees. It's a different experience that demands a different style *and*, critically, a different set of skills. Unlike differences between print genres, it is also physiologically different. And those physiological differences create situations in which an effective online style is the diametric opposite of a well-written print style, especially the difference between blogging and fiction. It isn't that blogging per se is bad for print writing; it's that blogging *if you measure your success by hits* is bad for print writing, because what will draw an audience to a blog is, in many cases, the exact opposite of what will draw an audience to an article, a story, a novel, a poem, etc. What I'm trying to get at here (and apparently not doing very well) is the idea that gets tossed around from time to time that bloggers with lots of hits must necessarily be great writers. In many cases, they are; in many cases, they're not, they're incredibly poor writers who have mastered a certain tone and style of writing which, if they ever tried to reproduce it in a print medium, would be terrible. Jennifer, I'm so sorry! It's never held any of your comments for moderation before. I found htem and posted them, so they're up now. I think you're right about jo(e), her blog is more fictiony. But even there, I think there are limitations provided by the format that limit the practice-value very specifically to describing setting or mood or place. Which are important and valuable skills, and she does them well; but I'm trying to imagine, say, what would be required to have the same sort of build-up of tension from chapter to chapter of a novel. One of the most popular tricks of building tension in fiction, especially novels, is to draw something out--make it long, force people to feel as if they need to skip ahead, get down to nitty-gritty details and spend a few paragraphs describing the particular look on someone's face or the way someone banged the coffee-pot on the table or how light slanted into the room through a hole in the living-room curtains--but on a blog that's exactly what would drive most people away. If you can switch back and forth easily (which I can't, obviously) and you *know* about it, no problem. If you can't switch back and forth easily or if you aren't aware of the stylistic differences then blogging for traffic would teach you exactly the kinds of skills you'd need to avoid in print. You're right, too, that community is the defining feature of blogs and what separates them from other media in terms of value. At least, I certainly think so. What blogging adds that books and magazines can't is the conversation that emerges. And it's great, potentially revolutionary, etc.--and I think writing style and skill are not relevant there, because at that point the value is what people are saying, not how they're saying it. I'm not trying to criticize the value of blogging--just the idea that bloggers with lots of traffic are necessarily great writers, or that blogging-for-traffic is good writing practice. Posted by: Andrea at October 5, 2006 12:33 PM
The huge difference I find between blogging and writing proper is the editing. When I write something like a book review or essay I edit and edit and edit and edit and then other people edit and re-edit and in the end I think did I even write that? Whereas my blog is a direct transcription of the babbling going on between my ears. Posted by: Jen at October 5, 2006 12:58 PM
Interesting topic, very. I'm so much more intrigued by people who do NOT assume a "character" or put on excess snarkiness or "cool" up their lives, but I might be in the minority. As you say, most people read blogs for entertainment, and look at popular entertainment. So to be unpopular is rather a compliment to one's writing, in a way... oh dear, look how I've nattered on. Violation of rule #3 already. Posted by: jen at October 5, 2006 5:11 PM
Also. Just one more thing, really! It is entirely possible that I write on my blog in order to avoid the more difficult and lonelier task of writing for print.. Posted by: Jennifer at October 5, 2006 5:38 PM
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